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What It Is and Why It Matters
What It Is and Why It Matters
Sales performance shows how efficiently you turn your working hours into sales. At Deluxe Photo, this is measured by FSPH / Perf FPH, which means Frames Sold Per Hour.
You can find this number at the bottom of your clock-out sheet under “Perf FPH.”
This number helps us understand:
✅ How well you used your time on the floor
✅ How your sales compare to your pay and operating costs
✅ Whether the shift was profitable for both you and the company
✅ When additional coaching or support may help improve results
💚 Strong sales performance means more consistency, more trust, and more opportunities.
📊 How Sales Performance Is Calculated
📊 How Sales Performance Is Calculated
Your performance is based on:
Total frames sold
Total hours worked
Formula:
Formula:
Perf FPH = Frames Sold ÷ Hours Worked
That means if you sell 20 frames during a 5-hour shift:
20 ÷ 5 = 4.0 Perf FPH
📋 Your Perf FPH is always printed in your clock-out report, so make sure to review it before leaving.
🧾 Example from a Clock-Out Report
🧾 Example from a Clock-Out Report
In the example below:
Frames sold: 66
Shift duration: 9 hours 50 minutes
Perf FPH shown on report: 66 / 9.85 = 6.7 frames sold per hour worked.
That means the photographer sold an average of 6.7 frames per hour worked, which is a strong result for a long shift. This is the level of performance that helps create a profitable shift and strong earning opportunities.
💡 Why Sales Performance Is Important
💡 Why Sales Performance Is Important
Sales performance matters because it:
✅ Creates a fair way to compare results across shifts and photographers
✅ Shows whether a shift was productive and profitable
✅ Helps managers identify when training or support is needed
✅ Affects scheduling decisions and growth opportunities
✅ Helps photographers track improvement over time
The better your performance, the more value you create during your shift.
🎯 Sales Goals and Frame Targets
🎯 Sales Goals and Frame Targets
To stay on track, photographers should aim for these minimum averages:
Minimum Expectations
Minimum Expectations
📅 Monday–Thursday: 4 frames per hour
🔥 Friday–Saturday: 6 frames per hour
At strong locations, during peak traffic, and with consistent execution of the sales process, photographers can often reach:
🏆 10–12 frames per hour or more
⏱️ Example Frame Targets by Shift Length
⏱️ Example Frame Targets by Shift Length
5-hour shift
5-hour shift
Mon–Thu goal: 4 × 5 hours = 20 frames
Fri–Sat goal: 6 × 5 hours = 30 frames
8-hour shift
8-hour shift
Fri–Sat goal: 6 × 8 hours = 48 frames
💭 Always know your target before your shift starts so you can track yourself during the shift.
🚀 How to Improve Your Performance
🚀 How to Improve Your Performance
Strong performance usually comes from consistency, not luck.
To improve your results:
✅ Know your hourly target before clocking in
✅ Check your progress during the shift
✅ Stay active and approach consistently
✅ Keep strong energy and body language
✅ Focus on quality, urgency, and confident selling
✅ Follow the 6 Main Points for Successful Sales at Deluxe Photo
6 Main Points for Successful Sales at Deluxe Photo. The more consistently you follow the right process, the more frames you sell — and the more money you can earn.
🛡️ Protecting Your Performance on Slow Days
🛡️ Protecting Your Performance on Slow Days
Sometimes low performance is caused by factors outside your control, such as:
☔ bad weather
🍽️ low guest traffic
🏟️ unusual event patterns
🚗 temporary restaurant slowdowns
When that happens, it is very important to document it properly.
If the restaurant is slow and you truly have no groups to approach:
If the restaurant is slow and you truly have no groups to approach:
Send a video update every 30 minutes in your work chat using Timestamp
Show the dining room, guest flow, or empty sections clearly
Continue sending updates until traffic improves
This helps managers understand the real conditions on the floor and keeps performance review fair.
✅ What To Do / 🚫 What Not To Do
✅ What To Do / 🚫 What Not To Do
✅ Do:
✅ Do:
Communicate in real time
Show proof of slow traffic
Stay visible and proactive
Keep looking for opportunities
Continue engaging whenever guests are available
🚫 Don’t:
🚫 Don’t:
Stay silent about slow traffic
Wait until the end of the shift to explain low sales
Stand still without engaging guests
Assume managers know the restaurant is slow unless you show it
🏁 Final Reminder
🏁 Final Reminder
Your Perf FPH / FSPH is one of the most important numbers from your shift.
It shows how efficiently you turned your time into sales.
📈 Strong performance helps you earn more
🤝 Strong performance builds trust
🎯 Strong performance creates more opportunities
Know your goal, track your progress, stay proactive, and keep improving every shift.
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